When someone contacts me with a new visualization project, the most important thing for me is to make our collaboration transparent, smooth, and relaxed. I believe that a great result doesn’t just depend on technical skill, but also on how we communicate and work together. That’s why I’ve designed every step of my process so that you know exactly what happens, when it happens, and what you can expect — from the initial idea right through to the final, polished render. The following steps show how a project proceeds with me — from first contact to final delivery. It’s always exciting when an email arrives: every project is different — a different architectural idea, a different site, a different mood. But the goal is always the same: to create a visual world that presents the building authentically, aesthetically, and with feeling.
YOU Contact me – The first step
My Response to Your Inquiry - CoherenceVisual
My goal in this phase is to quickly and precisely understand your needs.
– What is the visualization for? (competition, presentation, marketing, sales?)
– What level of detail do you expect? (conceptual view, realistic view)
– Do you have existing models or drawings we can build on? What do we start with?
– What style, mood or material palette do you prefer? If you have reference images, I’d love to see them.
This initial phase is not just about gathering information — it’s about building trust and communication between us. A good project always starts with everyone having the same vision. Visualization isn’t just technical work; it’s about thinking together about the architectural vision.
YOU - Information Gathering & Material Submission
Once we’ve aligned on the idea, we move into one of the most important phases: exploring the project in detail. In this step I’ll ask for everything I need to understand the entire project:
2D drawings: floor plans, sections, elevations (DWG or PDF)
3D models if you already have them (are they final?)
Reference images or inspiration
Site photos, environmental data
Material and color samples if you’d like precise textures
Possibly a mood board if you have a preliminary concept
In this phase, we’ll check together that all necessary information is available, and if anything is missing I’ll help with sourcing or organizing it. I often assist with model cleanup or material name unification.
My aim is not only to understand forms, but also the intention of the architect or interior designer. Visualization works best when you can feel the designer’s thinking and intention in the image. This phase lays the foundation for how accurate, smooth, and efficient the remaining work will be.
Proposal & Project Schedule - CoherenceVisual
When all required info is at hand, I’ll prepare a custom, detailed proposal. This document will show not just the price, but the full project schedule – so you see exactly when each step happens and when you’ll receive the first deliverables.
The proposal always includes:
A breakdown of work phases (concept, revisions, final render)
Expected deadlines
Payment schedule
If you accept, I issue a 40% advance invoice. This secures your place in my schedule and officially kicks off the project. The remaining amount is payable only once the final work phases are completed.
Many clients appreciate that my proposal is more than just numbers—it’s a clear step-by-step roadmap tailored to your project.
YOU - Accept or reject a quote
Now you have to decide whether my offer is good enough for you to accept.
If you accept my offer and pay the advance invoice,
I will start processing the project.
Concept Phase: Starting the Visualization Process
In the concept phase, we capture what will give soul to the whole visualization: composition, lighting and mood. At this stage, I’m not focusing on perfect details yet, but on finding the best camera angles, perspectives and atmosphere that express the character of the building.
Here I’ll create some preliminary visuals (so-called “clay renders” or quick previews) so we can see where we’re headed before investing in full detail. These help us steer the final look and feel.
In this phase, I’ll:
Build or optimize the model if needed
Organize planned material surfaces
Set basic lighting
Establish initial camera views, decide on image ratio and resolution
I will send you the material prepared to present the concept.
Once the concept is approved, it’s time to bring everything to life. This is always exciting because here we decide how the final image will feel—how light, materials and composition will come together.
YOU - Decision On the Concept
You decide whether the basic concept I sent you is suitable for you. If not, then you need to write what the changes should be. The more detailed you can do this, the better.
Modification of the Concept - CoherenceVisual
Based on the detailed information you provided, I will modify the concept and send it to you again.
YOU - Feedback on the Improved Concept
If you think the basic concept is okay, we can move on to the next phase.
Revisions & Fine-Tuning - CoherenceVisual
After the concept is approved, we move into the revision phase, when fine-tuning happens. Usually, two rounds of revisions are included — enough to polish every detail while keeping the process clear and controlled. Of course, I’m flexible if minor tweaks are needed.
Here it’s all about precision: every texture, light and shadow gets its place until everything is just right.
During revisions I’ll consider your feedback but also provide professional advice when needed. The goal is not just to execute everything, but to deliver a result that is coherent and impactful.
In this phase, I’ll handle:
Detailed materials & textures
Light and atmosphere fine tuning
Vegetation and environment elements
The aim now is not only accuracy, but the feeling—the “wow” effect. A strong architectural visualization is more than a realistic image—it conveys mood, gives an impression of what it would be like to be there.
I always handle feedback openly and patiently. My goal is not just your satisfaction with the image, but your pride in the visual representation of your project.
If you like, I can work in parallel with you on your project — in that case I will adapt as much as possible to your workflow. We’d determine the details together.
YOU - Feedback on the Improved Revisions
If you think the first and second revisions were successful, we can go further.
Finalization & Final Bill - CoherenceVisual
When everything is in place, we will finalize the render(s) at the requested resolution and format.
I will first deliver the final images with a watermark for preview. Once the final invoice is settled, the watermark-free, full-resolution images become available to you.
The images are delivered via a secure cloud storage (e.g., private link), so they are accessible and easy to download whenever needed. I can set the link so that only you can access it, or if you prefer, make it viewable by anyone holding the link.
I usually save the images in multiple formats, depending on end use — web-optimized or print-ready. (If you request, I can also provide the raw render files.)
YOU - Final feedback & final bill
If you are satisfied with everything and pay the final invoice, the final material without the watermark will be sent to you.
Sending final images without watermark.
We remove the watermark from the images and upload them to a cloud storage for you.
For me, work doesn’t end with the image delivery—I’m still there after the project closes. A few weeks later I’ll touch base to ask how you see our collaboration after some time has passed, how it was working with me, if there’s anything I could improve to make future work even smoother. Many clients come back when they have a new building, development or concept they want to visualize. These repeat collaborations are the most valuable to me, because after some time a shared visual language develops and we can move much faster. If you ever need an update, a new viewpoint, animation or a small post-production adjustment, I’m always open for continued work. I’m also happy to help optimize your images for web, social media or marketing materials.
This process is not just about scheduling tasks. It’s a trust-building system that ensures both of us know what happens, when it happens, what our roles and deadlines are. Just as it gives you clarity and security, it gives me structure so I can deliver my best work. Each phase is designed with as many feedback touchpoints as possible, so misunderstandings are avoided and the result is precisely as you envisioned—or, hopefully, even better.
In my experience, clear communication and defined phases are what make the work truly smooth. When both of us know where we are and where we’re headed, the project becomes not just “a job” but a joint creation that everyone can look at with satisfaction.
My goal is always that the process is at least as inspiring as the outcome—that you get not just a service but a visual experience: an image that dignifies your building, your project, or even your whole mindset.
Looking for something more cinematic or atmospheric?
Explore our Architectural Animation Service, designed for storytelling and emotional depth.
Need a simpler yet equally elegant solution?
Our 360 Panoramic Tour Visualization service provides an uninterrupted spatial experience.
Not sure which approach fits your project best?
Check out our upcoming blog article comparing all visualization formats — from renderings to animations and panoramas.
And for insights into how CoherenceVisual manages each stage — from concept to delivery — don’t miss our behind-the-scenes feature coming soon.
Do you need a builder in London?
We never stop learning, and we’re deeply committed to creating high-quality, professional imagery.
Send us an email to request a quote — or just reach out if you’d like to know more.